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Lecture Series Held by BI Fudan Joint MBA: “The Co-creation of Value through Social Media.”

09-02 2015

In the era of social media, there is increasingly widespread interaction between businesses and consumers. Reaching out and communicating on social media platforms is becoming evermore convenient and has the ability to stimulate user sharing. This heightened online presence should be taken into account when assessing the product, brand strategy, and value creation.

September 2nd BI – Fudan joint MBA programme will be hosting the social media lecture series: “The Co-creation of Value through Social Media.”

When: Sep. 2, 2015

Where: Radisson Blu Hotel New World No. 88 Nanjing xi lu. Yuan Jing Building 2F Conference room C

Language: English


18:20-19:00 Sign In

19:00-19:20 Programme Introduction

19:20-20:00 Lecture: “The Co-creation of Value through Social Media.”

20:00-20:30 Alumni sharing 20:30-20:50 Q&A


Speakers: Dr. Zou Deqiang (Qinghua University) from the Fudan University School of Management’s Marketing Department. His research touches on empirical models of marketing and consumer behavior. His research interests include: Customer

Xu Huizhong is the Fudan-BI Norwegian Business School Joint MBA Programme Director

Hu Hui is the Director of Product Development at Added Value

Zhou Yongxu is the Senior Product Manager of HP Information Technology R&D

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